Imagine a shelf which is fast and easy to assemble, to manufacture and to ship while also having clear yet extravagant aesthetics. It‘s only made out of joined plywood parts, fastened with re-usable zip-ties in bright red.
Its straightforward, transparent and unusual construction leads to a bold design that is utalitarian, yet playful and sophisticated. It‘s quite easy to manufacture this shelf in different sizes, too.
Strategic Research, Industrial Design, Design for Manufacturing