a vegan, probiotic yoghurt
ilija is a concept for the american dairy Chobani. It is a probiotic, vegan kind of a yoghurt. I designed a packaging that resmbles a leaf and made a cup beneath every section of it. You can break it apart at the notches. The plasic of the cups is green, too. So the customer can distinguish it easily from regular yoghurt. On the following page is an other design for this product, that mimics a cell.