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Modern Times

A more human
approach to time

Our understanding of time has changed many times during the ages and has often interacted closely with social norms. The design of clocks and watches has always reflected this. Today, our under-standing of time is primarily an economic one.  This idea dates back to the early industrialisation. Since then, our lives and social structures have accelerated massively, leading to various problems ranging from stress related illnesses to social phenomenons like alienation.

Do we need a new concept of time? What could this look like? How would it affect the design of watches and clocks? This concept abandons seemingly rigid design conventions and frees itself from the obsolete symbolism of contemporary watches, questioning their design and encouraging us to rethink our personal relationship to time.

In this concept time is symbolized by a lightdot circling around your wrist. One cycle equals one day, while the vertex is midday. The light dot, a metaphoric sun, changes its color during the day from a warm golden tone to a cool white at midnight. The watch also tracks various body parameters and uses them to visualize its wearer‘s subjective time experience by changing its display color from a deep black to a foggy white. So during each day, the light dot leaves a unique trace on the wristband.


Strategic Research, Industrial Design, Brand&Packaging, Prototyping,
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